The average return on direct mail is $13 for every $1 invested. 

Yup. $13 of business generated, for every $1 put in. That’s a baker’s dozen that makes sense for the bottom line.

Of course that’s just an average. With the right execution, direct mail ROI can go even higher. Big changes in the way we communicate are putting the spotlight back on direct mail. There’s new power in paper, for a few reasons:

• There’s simply less mail in everybody’s postal mailboxes – and that means less competition for the marketing message. E-mail marketing really took off with the digital revolution. Snail mail volume is way down (10 percent, by some estimates.)
• Direct mail is tangible. With all the electronic stuff coming at us every second of every day, that translates into action.
• Technology, web integration and other innovations are bringing new clutter-cutting power to an established medium. And using them right puts ROI over the top.

Targeting Makes the Difference

There’s a new level of sophistication in analytics, database management and data hygiene. That keeps volume in check. So while fewer pieces are mailed, each is more focused to bring better return.

The more you know about your target, the better you can tailor the content and design. Direct mail delivers specific, timely and relevant content directly to your prospect – and can make a real, emotional and actionable connection.

The better your data analysis, the better you can target the message. The better your targeting, the higher the response. The higher the response, the better the ROI.

Enhancements That Drive Response

Direct mail is still among the most versatile forms of marketing communications – with a whole toolbox of dynamic features that work together to increase response rates:

• The pURL (personalized URL) can increase response rates two to five times.
• Personalization adds punch. Using the recipient’s name can increase response 44 percent – even on a straight, black-and-white design.
• Color can increase response 45 percent.
• Name and color can increase response 135 percent.
• Name, color and additional personalization can increase response over 500 percent.
• Dimensional layout can boost return another 8 to 14 percent.

These are averages – and we all know averages are not the whole story. That’s why you should partner up with an expert to put the new power of direct mail to work for your direct marketing*.

Get the real numbers. Get an objective opinion. Get results.

Give us a call at 609-645-1940 to learn more or fill out the form below to have one of our Print Art direct mail experts contact you about this limited time offer.